"If you think of the madness, the world in real time in which we live, our customers are looking for ways to get the advantage of faster technology - that's all that matters," he said.
With the growth of the Internet of Things and M2M, data volumes increase sharply and activities will be also "suspicious mass", which means that major changes "should give the idea that help our customers make decisions on the basis of these connections. "
"When we begin to connect the managers of the mines, or cars, these things provide data and knowledge that allow customers to make different decisions at different speeds," said the CEO.
"The network will be a key allows you to release these ideas, and the network will be a key factor in security, which is the number one priority that everyone is doing this," said Robbins.Frame the debate, he said the head of Cisco, to date, the industry has been driven by two factors: the benefit of the connectivity itself to improve productivity and increase trade online; and convergence of different technologies to IP.
"I think the two things are necessary for the future, but not enough," he said.
This development has also changed the way the vendors are involved with customers, Robbins (who previously led Cisco worldwide sales and partner organizations) said.
"The pace of change is greater than anything we've seen, and it is more than ever important to listen to our customers, although we are saying something that you may not want to hear. You may not feel comfortable, but that is when we have to listen more carefully, "he noted.
"We built our company to grasp market trends and acceleration, and I told our teams that we have to embrace the market transitions, although they may not feel so good," said Robbins.